Come Through Pasadena

Visit Pasadena partnered with FEEE Films and creative agency Pastilla to create the Come Through Pasadena campaign, celebrating the small businesses and vibrant culture that define the city. Produced in the aftermath of the Eaton Fire, the commercial gently reframes the moment, reminding visitors that Pasadena’s local businesses were among those most affected and benefit directly from community support. Filmed at locations including Octavia’s Bookshelf, Vroman’s Bookstore, Perle Restaurant, Pie N' Burger, and Neighbors & Friends, the spot highlights the people and places that give the city its character. The result is both a celebration of Pasadena and an invitation to visit with intention.