Visit Pasadena

We partnered with our longtime collaborators at Pastilla to direct a commercial for Visit Pasadena that celebrates the local businesses and vibrant culture that define the city. Originally inspired by the community’s response to the Eaton Fire, the campaign is a broader reflection of Pasadena’s generosity, creativity, and spirit. Locations were thoughtfully curated by Visit Pasadena and our team, featuring places like Octavia’s Bookshelf, Vroman’s Bookstore, Perle Restaurant, Pie N' Burger, Neighbors & Friends, all of whom gave back to their communities in meaningful ways. The final spot is both a celebration and a reminder. Pasadena is a city best shared—and visited thoughtfully, especially as nearby communities continue to recover. The businesses featured aren’t just destinations; they’re essential threads in the fabric of the city.