BMW

Commercial

A National Spot, Built for Performance. In partnership with Designworks, the creative agency for the BMW Group, we concepted and produced a national commercial to introduce BMW Value Service—a program that offers premium care, transparent pricing, and peace of mind to BMW drivers. From script to final delivery, Feee Films led the production end-to-end, creating a spot that’s both playful and polished. While BMW is often known for high-performance, machine-first messaging, this piece took a more relatable approach—speaking to a wider range of customers, who appreciate expert service and long-term care without the hard sell. With 2.7 million impressions, 1.3 million customers reached, and 2.6 million plays, the campaign is already making its mark.

Our Roles

Concept

Script

Direction

Production

Post Production

We set out to make a national commercial that feels sharp, light, and on-brand—all while speaking directly to the needs of BMW drivers.
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