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Selected Work
BMW Certified for the Long Haul
Client
BMW Group
Services
Concept
Script
Production
Post Production
A national BMW commercial introducing the Value Service Program through a more playful, human approach to car ownership and vehicle care.
Overview
BMW Group partnered with FEEE Films, alongside Designworks, the company’s design and innovation studio, to introduce the Value Service program. FEEE Films concepted and produced a national commercial that takes a more playful, human approach to BMW ownership, shifting the focus from performance alone to the everyday experience of caring for the vehicle. The spot highlights expert service, transparent pricing, and long-term vehicle performance while bringing a more approachable tone to the BMW brand.
BMW national commercial blending playful storytelling with a more human approach to vehicle ownership.
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