CPA Energy Team

In partnership with agency Pastilla, FEEE Films helped introduce Clean Power Alliance’s Energy Team, a new initiative designed to give homeowners clearer guidance around clean energy decisions. The idea was simple: bring the Energy Team advisor directly into the homeowner’s world. By placing that resource inside the home, the campaign quickly communicates what the initiative offers: real guidance, answers, and support when homeowners are unsure where to begin. FEEE Films developed the original concept and carried the work from script through production and post. The campaign went on to reach 7 million impressions across streaming TV, linear TV, and YouTube, with a 50.6% YouTube completion rate, 4% above benchmark. It also extended across digital and social, with localized versions created for communities throughout CPA’s service area.