SAP The Path

SAP is a global leader in enterprise software and business technology. The company’s Global Employer Branding division worked with creative agency Pastilla to refresh recruitment messaging and inspire more women to pursue careers across its global enterprise. FEEE Films collaborated with Pastilla to develop the script, character design, and visual world for the campaign. The animation follows a custom character stepping through a symbolic doorway that reveals a vibrant landscape of possibilities, representing the many paths and opportunities available at SAP.