California CASA: Show Up

Commercial

Building on the success of our 2024 volunteer recruitment campaign, FEEE Films partnered with California CASA and creative agency Pastilla to produce the 2025 “Show Up” campaign. Directed by Oscar-qualifying filmmaker Emil Gallardo, the commercial delivers a gentle yet powerful call to action, underscoring how even the smallest acts of support can make a lasting difference for foster youth. “Show Up” emphasizes that being a CASA begins with presence, becoming a steady and trusted source for kids and teens as they navigate the foster care system. We worked closely with California CASA to ensure the final spot reflected the real experiences of foster youth, integrating personal stories that highlight the urgent need for consistent support. With more than 67,000 children across California waiting for someone to show up, the campaign has become an important tool in recruiting new volunteers. Written and developed by FEEE Films, the story captures the everyday power of showing up and connects CASA’s mission directly to those who are ready to make a difference.

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