Show Up - California CASA

Building on the success of our 2024 volunteer recruitment campaign, FEEE Films partnered once again with California CASA and creative agency Pastilla to launch the 2025 “Show Up” campaign. Directed by Oscar-qualifying filmmaker Emil Gallardo, the commercial was developed as a gentle yet powerful call to action that highlights how even the smallest acts of support can make a lasting impact on foster youth. “Show Up” emphasizes that being a CASA begins with presence, becoming a steady and trusted source for kids and teens as they navigate the foster care system. Emil is known for telling authentic and unforgettable stories that confront difficult truths with honesty and care. His vision brought heart, intention, and a powerful visual style to the project. At FEEE Films, we are committed to producing work that uplifts bold creative voices and the communities they represent. The concept, written and developed by FEEE Films, was designed to highlight the everyday power of showing up for foster youth.