California CASA
Commercial
Feee Films directed and produced the “Just by Being You” commercial campaign for California CASA in partnership with creative agency, Pastilla. This campaign aimed to recruit more male, BIPOC, and younger volunteers to support youth in foster care by showcasing the essential role of Court Appointed Special Advocates (CASA). We highlighted how CASA volunteers provide a stable presence and advocate for the best interests of these youth, successfully generating significant interest in volunteer opportunities.
Our Roles
Concept
Direction
Production
Post Production
The campaign highlights the transformative power of CASA volunteers and their commitment to providing a stable presence in the lives of foster youth.
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